TV Advert Analysis: Schick Hydro
This
advert is targeted towards men who would use this product and it is also targeted
towards transformers fans who like to watch anything related to transformers.
You can see that the advert will be a normal shaving advert as the man/character
is in the same normal setting of a shaving advert. However
as soon as the man leaves the razors transforms immediately and in that
moment the audience realises that this is not going to be a normal advert
anymore. The audience who has maybe never seen Schick product can sense that
something that is unanticipated will happen because the products transform into
a something unusual. The product is called hydro which is fighting against
another cheap rated razor called bob. This advert suggests to the audience that
the new Schick Hydro razer is the best razor to use as it’s more durable and
efficient to use as it has a better high performance protection for consumers,
it almost as they convey that if you use ordinary razor you won’t be as protect
as using the Schick hydro razor.
The
structure/ build of the each of the characters clearly shows how powerful the
hydro razor is, because it has a new updated look than the ordinary razor which
looks as if it’s worn out and old a as it releases bad smoke from it. He smoke
that he releases makes the razor unappealing and the colour of the body is very
dull and boring, which makes the razor unattractive to the audience. However
the hydro razor is to be shown as the best razor with its sharp features and
sleek refined structure and a vibrant blue body which connotes a masculine touch
and strikes towards its consumers because it grabs there attention.
The type
of shot that have been used is a lot of close ups, since the product is quite
small which is why the camera shots are most close ups. In one scene a close up
of the character is shows as he jumps in the air and the water touches his
blades. Even though this shot goes quite fast it’s interesting to see because
the viewers can see from a close angle the defined sharp blades and when the
hydrating gel is being wet it’s almost as if it gets activated as it lights up
to a blue colour that matches the razor. In this shot you can see the next structure
of the razor which makes the razor seem as if it’s a real robot, because you
can see the build of it.
The
advert has non-diegetic sound as there is music which creates an intense
moments by making them dramatic as the character fight each other. The
voiceover that is used is quiet deep which also make it dramatic throughout the
advert. The music sound that is used it almost aura like towards the end as the
hydro razor gains victory when the other character loses.
One the
persuasive techniques have to be that fight scene that takes place in the
advert. The reason why it’s really persuasive is because it shows the viewers
how strong and hydrating the product really is unlike the other razor product
by releasing the gel for the other razor to fall down into the sink. The action
shots that take place show how effective the product will be for consumers. I think
the advertisers wanted this to happen because they can easily compare and exhibit
the way there new product has updated and improved for their customers. They also
might want the viewers to see that only Schick hydro is the best performing
razor since it can beat any razor there is as the voiceover says “with the
hydrating gel reservoir that gives you 40% less friction so its designed like
no other razor to protect from irritation” clearly connotes that no other razor
can do the job of Schick hydro razor because it’s been specially made with 40%
less friction.
