Thursday, 28 September 2017

Kingsmil Advert - classwork

Messages and Values:

  • The bread and family are comforting for her
  • Mythical family - making life seem perfect
  • Cheesy story line, which is about a broken up relationship
  • Not a traditional family as the mother is not shown
  • It a very British set ups
 Mise-en-scene:
  •  Props - bread, butter, knife, smartphone, egg, spoon, British breakfast
  •  Setting - dreamy kitchen, all together in the kitchen
  •  Lighting- there is high key lighting
 Camera techniques:
  • Closes up to display the expression of the character
  • Camera tracks the family's movement and gives homemade feel
  • Other the shoulder shots with the dad and the daughter

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