TV Advert Analysis

TV Advert Analysis: Schick Hydro

This advert is targeted towards men who would use this product and it is also targeted towards transformers fans who like to watch anything related to transformers. You can see that the advert will be a normal shaving advert as the man/character is in the same normal setting of a shaving advert.  However  as soon as the man leaves the razors transforms immediately and in that moment the audience realises that this is not going to be a normal advert anymore. The audience who has maybe never seen Schick product can sense that something that is unanticipated will happen because the products transform into a something unusual. The product is called hydro which is fighting against another cheap rated razor called bob. This advert suggests to the audience that the new Schick Hydro razer is the best razor to use as it’s more durable and efficient to use as it has a better high performance protection for consumers, it almost as they convey that if you use ordinary razor you won’t be as protect as using the Schick hydro razor.

The structure/ build of the each of the characters clearly shows how powerful the hydro razor is, because it has a new updated look than the ordinary razor which looks as if it’s worn out and old a as it releases bad smoke from it. He smoke that he releases makes the razor unappealing and the colour of the body is very dull and boring, which makes the razor unattractive to the audience. However the hydro razor is to be shown as the best razor with its sharp features and sleek refined structure and a vibrant blue body which connotes a masculine touch and strikes towards its consumers because it grabs there attention.

The type of shot that have been used is a lot of close ups, since the product is quite small which is why the camera shots are most close ups. In one scene a close up of the character is shows as he jumps in the air and the water touches his blades. Even though this shot goes quite fast it’s interesting to see because the viewers can see from a close angle the defined sharp blades and when the hydrating gel is being wet it’s almost as if it gets activated as it lights up to a blue colour that matches the razor. In this shot you can see the next structure of the razor which makes the razor seem as if it’s a real robot, because you can see the build of it.

The advert has non-diegetic sound as there is music which creates an intense moments by making them dramatic as the character fight each other. The voiceover that is used is quiet deep which also make it dramatic throughout the advert. The music sound that is used it almost aura like towards the end as the hydro razor gains victory when the other character loses.

One the persuasive techniques have to be that fight scene that takes place in the advert. The reason why it’s really persuasive is because it shows the viewers how strong and hydrating the product really is unlike the other razor product by releasing the gel for the other razor to fall down into the sink. The action shots that take place show how effective the product will be for consumers. I think the advertisers wanted this to happen because they can easily compare and exhibit the way there new product has updated and improved for their customers. They also might want the viewers to see that only Schick hydro is the best performing razor since it can beat any razor there is as the voiceover says “with the hydrating gel reservoir that gives you 40% less friction so its designed like no other razor to protect from irritation” clearly connotes that no other razor can do the job of Schick hydro razor because it’s been specially made with 40% less friction.