Changing Platforms
- In todays media world, adverts cross over a range of platforms - streaming, social media, not just Tv.
- Most audiences do not watch TV ads, unless its a big "event", e.g. sports events.
- Advertising remains a key source of revenue for all media. As people stream (on demand services, advertising has changed. e.g. pre-roll ads, which you MUST watch. They differ from pop-ups.
Synopsis:
This article of tv adverts are not the same as they used to be, they have changed over time and advertising has developed onto many different platforms instantly.
- The television commercial has changed drastically as they have no relevance anymore.
- TV commercials were a way to learn about products just through televisions as it way an only form of media that was up to date and working in the early century.
- TV adverts have now become irrelevant to the audiences as they interrupt tv shows or any form of media that includes adverts.
- The viewers are now skipping adverts more than actually viewing them as adverts waste their time.
- Branded content or native advertising are much more effective online to see as they are a lot more engaging with the audiences.
- Yet TV commercials will live on and never end but there effectiveness will slowly start to fade away.
Terms
Native advertising: is a paid content that matches publications editorial standards while meeting the audiences expectations ( its an advert in disguise).
Targeted Advertising: targets a very 'niche' group, which would be a specific section of an audience. it uses cookies on your computer to search for appropriate adverts. there are shoppable tags such as instagram tags.
Heteronormative: is that heterosexuality is the norm - it is the way we should be. A viewpoint that expresses heterosexuality as a given instead of being one of many possibilities. Often expressed subtly, heterosexuality is widely "accepted" as the default sexuality by both print and electronic media, education, law makers, and a range of attitudes expressed by society in general.
Heteronormative: is that heterosexuality is the norm - it is the way we should be. A viewpoint that expresses heterosexuality as a given instead of being one of many possibilities. Often expressed subtly, heterosexuality is widely "accepted" as the default sexuality by both print and electronic media, education, law makers, and a range of attitudes expressed by society in general.
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