Ideology
1. Ideology - it is a set of ideas/beliefs/values that give us a framework for viewing the world. These are some of the examples:
Religion - Christianity- powerful, all- seeing god.
Feminism - women are equal and should right equality.
Marxism - believes to seeks equality for all classes re-distribution of wealth.
Nationalism - love for your country becomes damaging at times.
Capitalism - belief in wealth and competition.
2. Dominant Ideology - Those values/.beliefs that are shared by most people in a given society. These are some of the examples:
Consumerism - a belief that having 'stuff' makes us happy such as adverts that lead us.
Beauty - skinny, young, white, blonde, flawless skin.
Nuclear Family - a belief that happy family involves a mother, a father, 2 kids and a pet is the norm.
Gender or Femininity - some of these change over time. Women should be poised and empathetic.
Hegemony: explains how dominant ideologies works. Its a process of consent such as media, education, families.
No comments:
Post a Comment