Types of Research
Primary Research - it is the new information gathered by the researchers such as surveys, interviews and observations.
Secondary Research - existing information gathered by the researcher such as reading books, reading articles.
Quantitative - anything that can be broken down into numbers for data gathering which is done on a large scale such as surveys.
Qualitative - these are opinions, attitudes and beliefs to be gathered in sentence form which is done on a smaller scales such as interviews and focus groups. They are much open questions. If you are researching a particular industry in this case advertising it is agood idea to look for information from industry journals which are written for and by people in the specific industry.
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