Evaluation of Cross Platform Advertising
Types of Adverting's
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Strengths
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Potential Problems
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Examples
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Viral advertising
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It can be effective as a stand-alone tool or as part of a larger marketing campaign. But can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts.
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The viewers can react to the advert positively depending on the content. the viral advert can be seen as a nuisance to the audience as they would regard it as spam.
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Pepsi advert:
This ad went viral for all the wrong reasons as the viewers responded negatively to the advert. let alone people around the world the celebrities had also responded in this manner.
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Native advertising
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It is an advert that is in disguised, mostly where you are unable to realise that this is an advert.
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It can be confusing and frustrating to the viewers as they don't know what is happening or that its takes time to show the product.
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Marks & Spencers advert:
This is seen as a native advert because of the way the advert was made, mostly made up as a story, showing many different scenes and surroundings, making it hard to figure out that is an advert.
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Targeted advertising
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It is best used for the audience where what the audiences likes and dislikes are noticed and shown things according to what relates to them best.
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It can be seen as invasion of privacy for some of the audience who may not like the online outlet to know about them personally.
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Facebook overview advert:
This video is a clear representation of how the targeted ads work, especially in Facebook and it can really be a successful way to promote your business.
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Shoppables and Influencers
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Shoppables pages are very good and handy to use because consumers are easily able to get to access to websites and purchase products instantly. Influencers can easily help struggling's companies as viewers would like to purchase products they feature in or launch.
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They can be seen to be misleading because some websites might not be real and scam them. influencers can be a nuisance since there ads pops up a lot, with the same consistent advert.
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Instagram shoppable tags advert:
This video shows how well the Instagram society is responding to shoppable tags since there very easy and convenient to use.
Turkish Airlines advert:
Tis advert encourages a large group of audience other than football fans, because they try to impress the audience with their skills and tricks which is interesting to any audience.
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