Terms - classwork

Key Terms

User generated content (UGC) - content made by non-professionals (social media posts, blogs, pinterest) 

Sharable content - is the potential of a given piece of content to be transmitted, or shared, by a third party. If you can complement your content with genuine, personal engagements via social media on a regular basis, eventually you'll build a loyal audience of followers on your social platforms.

Pro-Sumer -  we are no longer 'simply' consumers - we produce our own content. since 1980 the term 'prosumer' has been used to describe the blurring of the lines between producers and consumers. 

Participatory culture - today we take part in the media, rather than just consume it. 

Collective intelligence - this is a concept which is used by media theorist henry Jenkins proposed that "nobody knows everything. we all know something. therefore together we can know everything (or nearly everything)".